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Playbooks for growing on WhatsApp.
Tactics, teardowns and field notes on AI lead capture for African SMEs.
Click-to-WhatsApp ads: the setup that doubles reply rates
Most CTWA campaigns lose leads in the first 30 seconds. Here is the exact message-flow, audience config and handoff logic we use to get 2x the industry reply rate.
8 min read · April 2026
Answering after-hours calls in Swahili — without hiring
A Mombasa property manager was missing 63% of inbound calls after 6 pm. We walk through the voice-agent setup that now handles Swahili and English calls 24/7.
6 min read · April 2026
Cost-per-deal, not cost-per-click: a practical guide
Clicks are cheap; deals are not. Learn how to wire UTM params, offline conversions and CRM data into a single cost-per-deal number your finance team will trust.
10 min read · March 2026
The handoff that doesn’t make customers repeat themselves
When AI passes a lead to a human rep, context usually dies. Here is the structured-summary pattern that keeps every detail intact across the handoff.
7 min read · March 2026
A 5-day rollout plan for your first AI agent
Monday: upload docs. Friday: live on WhatsApp. A step-by-step playbook for going from zero to a production AI agent in one working week.
9 min read · March 2026
What 19,000 SME conversations taught us about intent
We analysed 19k real conversations across 14 industries to find the patterns: when leads are hottest, what language signals buying intent, and where most businesses drop the ball.
11 min read · February 2026
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